How To Maximize Your Article Directory Submission

You are ready to kick off your article marketing campaign. You have some great aricles put together and you've located the best directories to promote your articles. But stop!

There are still a few steps you will need to complete before you are really ready to begin submitting your articles to publishers and directories.

1. Make Your Article As Attractive As Possible

Is your article formatted so it is easy to read and/or scan with short paragraphs, subheadings, and bullet points? Are you using plain text and only plain text in your article?

2. Clean Up Your Act

Have you checked for spelling, grammar, and other surface errors? You will lose credibility with a lot of mistakes. Read your article out loud. You will be surprised how many mistakes you can catch with this method not to mention how many awkward sentences you can locate for revision.

3. Offer Useful Information

If you article offers an useful tip or a solution to a problem then make sure you highlight this in your headline and summary. Don't try to sell with your article. Sell yourself, your information, your expertise, and your experience, but not your products. In the long run you will gain far more exposure by selling your knowledge.

4. Keep It Short

The ideal length (studied by many experts in the field) is a word count of 250-500 words. If your article is twice this length then try to break it into two articles (and so on). If a 500-word article performs the same as a 5,000-word article why give readers more than they can absorb in an easy read.

5. Create Your Resource Box

A resource box is a small paragraph (directory and site requirements vary so keep it as short as possible) with your name, the name of your business, a short tagline, and most important the link to your website (in url form: http://YourSite.com). Don't get too lengthy but you might add at the end a one-three sentence pitch for your site that can easily be trimmed off if some directories have a low character count for the resource box. Don't forget to include a call to action here. For example, Find more advice from Deanna Mascle by clicking here... You an also include an anchor url related to one keyword or keyword phrase that you want to build backlinks for. Do not abuse or overuse this strategy. Rule of thumb for resource box is that it be no longer than 1/5 the length of your article. If this balance shifts too much it will affect your credibility.

6. Write A Summary

Many directories will ask you for a summary of your article so it easier to have this prepared before you begin submitting. Keep it short and succint. Usually just a few sentences.

7. Generate Your Keywords

Many directories will ask you for a list of keywords or key phrases for your article so it is easier to have this prepared before you begin submitting. I would prepare a list of 10-20 words (comma separated) with the most important first working down to the least important.

Once you've completed these seven steps you are ready to submit. Taking a few moments to complete these steps BEFORE you begin submitting will save you time and stress as you work through the submission process -- not to mention allow you to craft the most effective resource box and summary possible.

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Free Viral Traffic From Article Marketing

Many newcomers to the internet, and in particular owners of websites, often have the misconception that site traffic comes at a financial cost. Well think again! Why not use article marketing to drive traffic to your website and increase link popularity in the process?

One of the major benefits of article marketing is the ability for a particular article to spread throughout the internet onto several websites, often referred to as "viral marketing". The effectiveness of this is highly dependant upon the popularity of the article niche and the quality of information contained in that article. However, it is important not to underestimate the power of this possibility. It is highly likely that your article will be picked up from article directories by tens, hundreds, and possibly thousands of website owners eager for fresh, informative content for their sites and ezines.

It is impossible to predict which sites will pick your article up, but it can be very exciting to find that an article that you wrote has been published by a site with PR (Page Rank) 5, 6, 7 or maybe higher.

The consequence is a link back to your site from a number of sites running your article, and an increase in targeted website traffic, for free!

Furthermore, once your article has been written and submitted to article directories, depending on the quality of the article directory, you can benefit from the same article for years down the line.

Article writing provides you with an opportunity to display your knowledge to others. Should you provide valuable information that readers find interesting, then you can benefit from two essential ways. Firstly the reader can directly visit your site to view the service or product that you have to offer, and secondly, the reader may wish to publish the article on their website as they'll feel it may provide good information for their own website visitors. This ultimately benefits all parties:

- Your article, with resource box containing your website link, is located on many websites. You are rewarded with website traffic and link popularity.

- The reader (publisher) that finds your article informative has free content to place on their website for visitors to read.

- The visitors to websites using your article, locate an interesting and informative article, which can lead them to more information (your website).

The power of article marketing is obvious, and if you are a website owner, you should certainly be using it to drive free targeted traffic to your website.

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Article Marketing: Breaking Free

As a prolific article writer I have been asked by some how I am able to generate so many quality articles in such a short period of time. Frankly, it isn’t always easy, but there are some things I would like to share with you in order that you may, perhaps, increase your production as I have. Increased production for you means additional and regular submissions resulting in greater exposure of your name on the world wide web. All of this should translate into more money for you, the chief reason for article marketing I might add.

In a seven month period this past year, I wrote over 400 articles that were submitted to various article directories on the internet. In addition, I wrote another 1100 articles for clients that were then delivered to them to publish on their own sites. These web content articles were all short, concise, and generally averaged below 250 words for each article. Most of my regular articles are typically 500 words in length with the rare article or two approaching 1500 words. Still, this achievement was no small feat for me, especially when the subject matter brought me into unfamiliar territory.

After much trial and error I have learned that the best way for me to keep my production high -- while at the same time delivering useful and interesting content -- meant that I had to streamline my operation. The following are some “tried and true” practices that I have put to the test and you can too.

Stick With What You Know -- I don’t mind writing on subjects that I have little knowledge about, but in doing so I can get bogged down by excess research time. If I am writing for a client, I charge accordingly once they are aware that I am writing in an area that is outside of my particular areas of expertise and they are still desiring to utilize my services. As far as submitting articles to the online directories, I purely keep my subject matter limited to a handful of areas where I shine.

Start, Then Stop -- There are times when I am in the midst of writing an article that I find myself unable to complete my undertaking due to a lack of information. If I cannot garner what I need right away, I put the unfinished article to the side until I obtain the information needed to complete the job. Let’s just say that I have a regular supply of “go-to” articles that I plan on finishing at a later time. I don’t get hung up on any one article, instead I move on and focus on the next. Overall, my production level stays high as I don’t let one article hamper my work flow.

Outlines, Everywhere -- Well, not exactly. Still, there are times when I am in between projects, but still in the writing mood [which for me is almost always!] Therefore, what I do to stay busy is to craft a list of article subjects or titles and then work on writing an outline or two or three…you get the picture! Some of these outlines have come in handy when a client requests a specific topic. I simply pull out the outline, expand on each of the points I already have listed, and I flesh out my article. Quickly and almost effortlessly a draft version is ready and sent out for my client’s review. At times I use the same technique for submitting work to the various article directories.

Be Consistent -- If you aren’t writing on a regular basis, getting started again can become much harder to do than if you were to write on a consistent basis. In the days before electronic fuel injection was standard equipment [guess which topic I write on chiefly?], a cold car could take long to warm up. Much like those particular automobiles of yesteryear you need a constant stream of fuel [articles] going to stay warm. The hotter you are, the more you will produce.

In all, article writing is an enjoyable task for some while it is laborious for others. As you write, do not overly concern yourself with style, grammar, punctuation, and verbiage as these are things you can massage once your draft is done. Break free of the article writing rut and get yourself into a working rhythm today. If you do, you will become a recognized and respected author in no time.

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