Articles Marketing

Showing posts with label internet marketing. Show all posts

Sunday, October 18, 2009

How to Get Spidered and Indexed Fast by the Search Engines

One of the most effective and powerful methods to promote your web site is with articles or what some call “Article Marketing”.

What articles have to do with promoting your site you might ask, well, a lot!

First, the Internet is providing a major thing to the web surfers and that is information or in other words content, you probably heard people say often that in the Internet marketing arena “content is king”.

Every web site owner need some content for his site, this content might be text, articles, audio info , video clips, Images, news feeds, graphs & charts etc’.

Google could be illustrated as a teacher standing in front of a class and asking a question (a surfer is making a search in Google), in front of our teacher seating millions of students all crying out load: “ I know the answer pick me! “ (the web sites trying to be first in the SERPs (Search Engine Results Pages).

How our teacher is supposed to decide who of all those millions of sites might have a cleaver, concise or the right answer? Google needs some criterions to determine the quality of these web sites.

Google is using Page-Rank ( PR ) to determine the quality level of web sites.
It is known that one of the major factors they weight most heavily is the amount of other web sites pointing or linking to your site or “voting “ on your site.

Ok, so now you understand you need many other web sites to point and link to your site in order for your site to receive as higher PR as possible.

How to get one way back<-links to your web site

How would you cause or convince other site owners to place a link to your Site?

Actually there are many ways to do just that, Reciprocal linking directories, these directory sites serve as intermediates between web sites owners.

Sending emails to other sites webmasters, buying links from high PR sites, leaving comments at blogs with your signature, providing testimonials about products, books and services and at the end leave your back link to your site etc’.

How to get links to your sites is an article subject deserves its own article and is beyond the scope of this article, here we focus on Article Marketing.

What is wrong about reciprocal linking? Noting is wrong with it, the thing is the search engines are counting all the incoming links and comparing them to the number of the outbound links, the more links you have that are linking to you the higher The PR would be. Google is looking for natural linking if they see many reciprocal links they understand it’s an arrangement linking and not natural linking.

As you might imagine reciprocal linking is time consuming and I personally don’t have the time to peruse it.

The best method to get one-way links to your web site is by article marketing.

In every article you write at the end you should add something called resource box, in it you write your name few words about yourself and a back-link to your site! Yes this is the most important part in your article
.

What is Anchor text and how to create it

The back-link should be in the form of anchor text link, this is a text that describes your main theme of your site, underneath it “hides” the hyper link to your site.

Let’s say your site is about Credit Cards, then it is recommended you back link to your site by using the text: Credit Cards and not merely by using the straight forward URL address of your site.

It’s most important because this way the search engines associate your site with the theme of your site, that is because if many sites are linking to you using the anchor text: “Credit Cards” then the SE will determine not only that your site is important but that your site is important site in the field of Credit Cards!

It’s recommended to create few anchor texts keywords so you will gain credibility in more than a single keyword.

Creating an anchor text is very simple thing to do, all you have to do is:

- Copy the URL address of your site and paste it in MS word document. If it's live
link it would be in blue color text.
- Mark it and right click on it with your mouse.
- A menu will pop up, one of the options there will be” Edit hyper link”.
- Click on it and you will see two small windows the upper one will say visible
text to be seen, that is the anchor text you want.
- Type there your site’s main theme text (Credit Cards).
- Underneath it you will see a windows that will say actual link, there your
site’s URL address will appear, click ok at the bottom and you are done.
- Copy and paste the anchor text link to your Article resource box.

Distributing your article

I usually build my web site with one article of about 1,200 words, divided into three sections of about 400 words each. Why 400 words? because with 400 words you can cover in-depth subject. I will explain why I divide it into three sub articles later on.

After you have written an article and arranged the resource box, now you are ready to submit your article to article directories, there are many article directory sites and few with high PR article directories sites.

In each of these sites you will find Thousands of articles in hundreds of categories and sub categories.

Why all these authors submit their articles for free to the Article Directories sites?
you guessed it, they all need back-links to their sites.

On the other side of this coin there are the web site builders that have no time or talent or both and they need badly content to their sites, what do they do, yes, you guessed it right once again, they come to the article directories sites and pick a good article/s to put onto their sites for free, all this, as long as they keep the author’s resource box with a live hyper link to the author’s site.

Once your article is put into many article directories it starts to develop a life of its own. Web site owners paste it on their site pages, Ezine publishers might grab it to their electronic magazine, online as well as offline publishers and editors who are always on the look out for good content and interesting info might use your article for their needs. Bloggers can put it on their blogs and by that enables your article to be syndicated via RSS feeds all across the web.

The wide spread distribution of your article can bring some traffic to your site on its own merits and might even serve at time as alternative to SE traffic.

All this creates a snow ball effect that can build your site’s PR and establish you as an expert in your field.

This whole process takes some time and it’s gradual and that’s the beauty of it, SE perceives it as natural growth and rewards you accordingly.

This process is intensified as time passes by and new sites continue their marketing efforts and gaining higher PR and by that strengthening your site because now higher PR sites are pointing at it.

Important point I would like to make here though, SE notice in few months time that the content that is pointing at your site is a duplicate content and this fact weakens the effect but as long as you keep producing new high quality articles and repeat the process your site will rise in PR and continue to raise in the ladder to the top SERPs of the Search Engines.

In addition it is recommended to make few headers to your article in order to improve the chance to be published in various medias and to lesser the duplicate content effect.

This is why I mentioned earlier that it’s wise to build your article in a structured way of three parts, each of about 400 words, in some cases each part can cover different aspects of the subject at hand and be divided into three different Articles.

The best tactic is to make it in phases, send an article to the article directories every three or four weeks, don’t send it to all directories at once and not all your articles at once, keep your ammunition for the months ahead.

How to distribute your articles automatically

Article distribution is time consuming as well. There are two solutions to it, there are some software products that you pre-set and upload your articles and the software will automatically distribute them to your article directories of choice.

The second solution that in my mind is the preferable one is a web service that will distribute automatically your articles to not only the article directories but to thousands of publishers and editors as well as writing groups on the net and by that give you a better coverage and in addition it’s much quicker.

I usually start with up to six of the leading Article directories and then go to the automatic distribution service on the net which is free for a certain amount of distribution level. You can reach it through my web site.

Article marketing is the most power full method I know to make Search Engine notice your site and spider it, then increase the amount of back links to your site automatically and naturally and makes the SE index all your pages and provide you high PR and good placements at the SREPs.

Use this knowledge wisely and prosper.

Friday, October 9, 2009

Free Viral Traffic From Article Marketing

Many newcomers to the internet, and in particular owners of websites, often have the misconception that site traffic comes at a financial cost. Well think again! Why not use article marketing to drive traffic to your website and increase link popularity in the process?

One of the major benefits of article marketing is the ability for a particular article to spread throughout the internet onto several websites, often referred to as "viral marketing". The effectiveness of this is highly dependant upon the popularity of the article niche and the quality of information contained in that article. However, it is important not to underestimate the power of this possibility. It is highly likely that your article will be picked up from article directories by tens, hundreds, and possibly thousands of website owners eager for fresh, informative content for their sites and ezines.

It is impossible to predict which sites will pick your article up, but it can be very exciting to find that an article that you wrote has been published by a site with PR (Page Rank) 5, 6, 7 or maybe higher.

The consequence is a link back to your site from a number of sites running your article, and an increase in targeted website traffic, for free!

Furthermore, once your article has been written and submitted to article directories, depending on the quality of the article directory, you can benefit from the same article for years down the line.

Article writing provides you with an opportunity to display your knowledge to others. Should you provide valuable information that readers find interesting, then you can benefit from two essential ways. Firstly the reader can directly visit your site to view the service or product that you have to offer, and secondly, the reader may wish to publish the article on their website as they'll feel it may provide good information for their own website visitors. This ultimately benefits all parties:

- Your article, with resource box containing your website link, is located on many websites. You are rewarded with website traffic and link popularity.

- The reader (publisher) that finds your article informative has free content to place on their website for visitors to read.

- The visitors to websites using your article, locate an interesting and informative article, which can lead them to more information (your website).

The power of article marketing is obvious, and if you are a website owner, you should certainly be using it to drive free targeted traffic to your website.

Wednesday, September 16, 2009

Article Marketing: Head Start Your Business

It is easy to win a race and be on top but the same saying does not go with keeping yourself at the top. Having a head start in the business of Article Marketing would require dedication and skill. Aside from persevering in the market, you must be in the know of what makes other article marketers fail and devise of ways to avoid it.

Failure in article marketing is not new. Many have tried and many were beat. Where did they go wrong? Perhaps, they had the wrong audiences targeted. Maybe they didn’t make articles that were good enough. There are a lot of reasons. However, when businesses fail in Article Marketing, several crucial factors can be pinpointed.

The greatest evil in Article Marketing is plagiarism. The issue has long been addressed but hasn’t been avoided as well as it should have been. Let it be known that plagiarism is illegal worldwide and several technologies have been created to quickly identify plagiarized work. Subsequently, if your article is found to be plagiarized, search engines would give you a low rank, hence traffic to your site will be minimized. To some extent, your articles and other entries may be deleted and you will not benefit as much from your endeavor, or worse, not benefit at all.

There are surefire ways to avoid plagiarism. If you want to write an article about a certain topic, you start of by researching for common contents. The most favored site for research is of course, through the Internet. Once you have found the articles you want to use, instead of copying and pasting them on your empty document right away, take time to read the article first. Make sure you understand what the articles say, highlight point s you agree with and want to address in your own article. You may also want to bullet or summarize the article you have read. In this way, it is ensured that you won’t have a plagiarized product. The next step would be to write in your own words, what you have understood from the research you’ve done. Do incorporate the important facts you’ve discovered in the articles that you’ve read but make sure that they are still written in your own words.

In Article Marketing, originality may just very well lead you to success. This is because search engines that analyze your work and find no discrepancies with regards to plagiarism or duplication then the rank they will give you would be higher. What is the advantage of a higher rank? Not only will it generate traffic, it would also lower the cost of the pay-per-click of your article or website.

Another factor that usually leads to failure in the domain of Article Marketing is the failure to write enough articles of interest. Many of those who start out in Article Marketing usually begin with just a few articles and think that that is it. But it is not it, because a few articles would not accomplish a name or even a reputation for your business. You have to write as many articles as you can. Though tiring, it is very well worth it.

The job of having to write articles may be made easy by writing topics of your own interest. Choose products to advertise whose interests are similar to your own and who you know so much about. The greater the interest and the greater the body of knowledge you hold for one particular topic, and then there will be no limit to what you can write.

Failure of your articles to be exposed would also result to the failure of your business. If you do not expose your articles to as many consumers as possible, your bank account would not change a cent. The lesser consumers you have, the lesser your rank will be and you will be lost among other business in line for Article Marketing. You will have to work hard for your articles to be circulated. This can be done through article directories, link partners, forum sites, newsletters, the approaches are not at all limited, what with the capacity of the Web to reach different audiences. If the means are not limited, then you should not limit yourself as well. Explore what other ways can ensure the distribution of your articles, this just has to be done in order to survive in the business.

Frankly the most important factor of all that lead to most business fading out in the area of Article Marketing is the failure to stay long in the race. Many have succeeded, so why should followers fail? Longevity is one factor that will contribute to the success you will experience in Article Marketing. Let’s face the facts, traffic is generated for a period of time and may even go as long as years to wait. Profits would depend on the traffic you generate, as your traffic steadily increases, your profit would also steadily increase.

Like any other business, whether online or outside the World Wide Web, much has to be invested in order for it to succeed. If you are willing to work hard and have faith in what you do, then you have a greater chance of avoiding these pitfalls in Article Marketing.

Tuesday, September 15, 2009

8 steps to higher search engine rankings

Interested in getting your website in the top 10? You are not alone!

The world wide web is a great way to gain exposure in whatever you do. Having a website gives you the ability to have publicity and to be seen by people from all over the world.

Just having a website does not get you instant recognition. It is earned by strategically marketing your business and website. Remember, by putting up a website you are immediately entering yourself into a competition. The World Wide Web has become so saturated with websites, it's nearly impossible to be noticed… unless you have a plan.

The easiest way to be found on the web is to be listed in the search engines, such as Google or Yahoo. You can easily do this by paying to be seen by using Google Adwords or Yahoo Marketing. This can be effective, but expensive.

Ultimately, you want to have your website to show up naturally on the front page of the search engines. Follow these 8 simple steps towards optimizing your website and you will see a positive difference in your website ranking.

1. Comprise a list of search terms you want people to find your site with. For starters, this should be 3-5 word search strings. i.e. McDowell Mountain Ranch Real Estate or Toledo Organic Dry Cleaners. Something that is specific to your business or hobby.

2. Load your website with original content. Take the time to write the information in your own words. Search engines will not give you credit for someone else's work.

3. Add the key words from item 1 to your content on several different pages of your website. For example, it is better to have 500 pages with your key words listed once than to have 1 page with your keywords 500 times.

4. Know your target market. Write content that will interest them and bring them back for more.

5. Add fresh content daily or as often as possible. Ideas to keep your site fresh include blogging, writing articles, interviewing people, and adding polls or RSS feeds.

6. Keep your site for an extended period of time. There are many sites that come and go on the world wide web. The longer your site is around, the higher the search engines will rank you.

7. Drive people to your website by sending out flyers, sending out mailers, emails, writing articles, blogging, linking to other sites and gaining as much exposure as possible.

8. Submit your site to the search engines on a monthly basis. There are many search engine submission websites. Some are free and others charge a fee. Google "search engine submissions" to find one you like. Either way, you must submit to the search engines or your site will not be seen.

As your site ages and gets more information, you will see a higher ranking for your website. This does not happen overnight, but by consistently adding information, you will create a website that provides value to the end user. And ultimately, that is what the search engines are looking for… Providing good information that the end user wants.

To see an example of a relatively young site, 9 months old, that is getting great recognition - visit www.MMRTrailTalk.com. It is loaded with information that the end users love. The owner has added information on a regular basis and before long, it was loaded with useful information that the consumer loves.

Website are fun to own, work on and benefit from. However, they can take a substantial amount of time. Have a strategy and work your strategy. You will see the best results and have the most satisfaction with your website. Enjoy!

Articles Marketing

Sunday, October 18, 2009

How to Get Spidered and Indexed Fast by the Search Engines

Friday, October 9, 2009

Free Viral Traffic From Article Marketing

Wednesday, September 16, 2009

Article Marketing: Head Start Your Business

Tuesday, September 15, 2009

8 steps to higher search engine rankings

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Articles Marketing

Sunday, October 18, 2009

How to Get Spidered and Indexed Fast by the Search Engines

Friday, October 9, 2009

Free Viral Traffic From Article Marketing

Wednesday, September 16, 2009

Article Marketing: Head Start Your Business

Tuesday, September 15, 2009

8 steps to higher search engine rankings

Search This Blog

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My Blog List

Bookmarking This Blog

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