Articles Marketing

Showing posts with label article marketing. Show all posts

Sunday, October 18, 2009

How to Get Spidered and Indexed Fast by the Search Engines

One of the most effective and powerful methods to promote your web site is with articles or what some call “Article Marketing”.

What articles have to do with promoting your site you might ask, well, a lot!

First, the Internet is providing a major thing to the web surfers and that is information or in other words content, you probably heard people say often that in the Internet marketing arena “content is king”.

Every web site owner need some content for his site, this content might be text, articles, audio info , video clips, Images, news feeds, graphs & charts etc’.

Google could be illustrated as a teacher standing in front of a class and asking a question (a surfer is making a search in Google), in front of our teacher seating millions of students all crying out load: “ I know the answer pick me! “ (the web sites trying to be first in the SERPs (Search Engine Results Pages).

How our teacher is supposed to decide who of all those millions of sites might have a cleaver, concise or the right answer? Google needs some criterions to determine the quality of these web sites.

Google is using Page-Rank ( PR ) to determine the quality level of web sites.
It is known that one of the major factors they weight most heavily is the amount of other web sites pointing or linking to your site or “voting “ on your site.

Ok, so now you understand you need many other web sites to point and link to your site in order for your site to receive as higher PR as possible.

How to get one way back<-links to your web site

How would you cause or convince other site owners to place a link to your Site?

Actually there are many ways to do just that, Reciprocal linking directories, these directory sites serve as intermediates between web sites owners.

Sending emails to other sites webmasters, buying links from high PR sites, leaving comments at blogs with your signature, providing testimonials about products, books and services and at the end leave your back link to your site etc’.

How to get links to your sites is an article subject deserves its own article and is beyond the scope of this article, here we focus on Article Marketing.

What is wrong about reciprocal linking? Noting is wrong with it, the thing is the search engines are counting all the incoming links and comparing them to the number of the outbound links, the more links you have that are linking to you the higher The PR would be. Google is looking for natural linking if they see many reciprocal links they understand it’s an arrangement linking and not natural linking.

As you might imagine reciprocal linking is time consuming and I personally don’t have the time to peruse it.

The best method to get one-way links to your web site is by article marketing.

In every article you write at the end you should add something called resource box, in it you write your name few words about yourself and a back-link to your site! Yes this is the most important part in your article
.

What is Anchor text and how to create it

The back-link should be in the form of anchor text link, this is a text that describes your main theme of your site, underneath it “hides” the hyper link to your site.

Let’s say your site is about Credit Cards, then it is recommended you back link to your site by using the text: Credit Cards and not merely by using the straight forward URL address of your site.

It’s most important because this way the search engines associate your site with the theme of your site, that is because if many sites are linking to you using the anchor text: “Credit Cards” then the SE will determine not only that your site is important but that your site is important site in the field of Credit Cards!

It’s recommended to create few anchor texts keywords so you will gain credibility in more than a single keyword.

Creating an anchor text is very simple thing to do, all you have to do is:

- Copy the URL address of your site and paste it in MS word document. If it's live
link it would be in blue color text.
- Mark it and right click on it with your mouse.
- A menu will pop up, one of the options there will be” Edit hyper link”.
- Click on it and you will see two small windows the upper one will say visible
text to be seen, that is the anchor text you want.
- Type there your site’s main theme text (Credit Cards).
- Underneath it you will see a windows that will say actual link, there your
site’s URL address will appear, click ok at the bottom and you are done.
- Copy and paste the anchor text link to your Article resource box.

Distributing your article

I usually build my web site with one article of about 1,200 words, divided into three sections of about 400 words each. Why 400 words? because with 400 words you can cover in-depth subject. I will explain why I divide it into three sub articles later on.

After you have written an article and arranged the resource box, now you are ready to submit your article to article directories, there are many article directory sites and few with high PR article directories sites.

In each of these sites you will find Thousands of articles in hundreds of categories and sub categories.

Why all these authors submit their articles for free to the Article Directories sites?
you guessed it, they all need back-links to their sites.

On the other side of this coin there are the web site builders that have no time or talent or both and they need badly content to their sites, what do they do, yes, you guessed it right once again, they come to the article directories sites and pick a good article/s to put onto their sites for free, all this, as long as they keep the author’s resource box with a live hyper link to the author’s site.

Once your article is put into many article directories it starts to develop a life of its own. Web site owners paste it on their site pages, Ezine publishers might grab it to their electronic magazine, online as well as offline publishers and editors who are always on the look out for good content and interesting info might use your article for their needs. Bloggers can put it on their blogs and by that enables your article to be syndicated via RSS feeds all across the web.

The wide spread distribution of your article can bring some traffic to your site on its own merits and might even serve at time as alternative to SE traffic.

All this creates a snow ball effect that can build your site’s PR and establish you as an expert in your field.

This whole process takes some time and it’s gradual and that’s the beauty of it, SE perceives it as natural growth and rewards you accordingly.

This process is intensified as time passes by and new sites continue their marketing efforts and gaining higher PR and by that strengthening your site because now higher PR sites are pointing at it.

Important point I would like to make here though, SE notice in few months time that the content that is pointing at your site is a duplicate content and this fact weakens the effect but as long as you keep producing new high quality articles and repeat the process your site will rise in PR and continue to raise in the ladder to the top SERPs of the Search Engines.

In addition it is recommended to make few headers to your article in order to improve the chance to be published in various medias and to lesser the duplicate content effect.

This is why I mentioned earlier that it’s wise to build your article in a structured way of three parts, each of about 400 words, in some cases each part can cover different aspects of the subject at hand and be divided into three different Articles.

The best tactic is to make it in phases, send an article to the article directories every three or four weeks, don’t send it to all directories at once and not all your articles at once, keep your ammunition for the months ahead.

How to distribute your articles automatically

Article distribution is time consuming as well. There are two solutions to it, there are some software products that you pre-set and upload your articles and the software will automatically distribute them to your article directories of choice.

The second solution that in my mind is the preferable one is a web service that will distribute automatically your articles to not only the article directories but to thousands of publishers and editors as well as writing groups on the net and by that give you a better coverage and in addition it’s much quicker.

I usually start with up to six of the leading Article directories and then go to the automatic distribution service on the net which is free for a certain amount of distribution level. You can reach it through my web site.

Article marketing is the most power full method I know to make Search Engine notice your site and spider it, then increase the amount of back links to your site automatically and naturally and makes the SE index all your pages and provide you high PR and good placements at the SREPs.

Use this knowledge wisely and prosper.

Friday, October 9, 2009

Free Viral Traffic From Article Marketing

Many newcomers to the internet, and in particular owners of websites, often have the misconception that site traffic comes at a financial cost. Well think again! Why not use article marketing to drive traffic to your website and increase link popularity in the process?

One of the major benefits of article marketing is the ability for a particular article to spread throughout the internet onto several websites, often referred to as "viral marketing". The effectiveness of this is highly dependant upon the popularity of the article niche and the quality of information contained in that article. However, it is important not to underestimate the power of this possibility. It is highly likely that your article will be picked up from article directories by tens, hundreds, and possibly thousands of website owners eager for fresh, informative content for their sites and ezines.

It is impossible to predict which sites will pick your article up, but it can be very exciting to find that an article that you wrote has been published by a site with PR (Page Rank) 5, 6, 7 or maybe higher.

The consequence is a link back to your site from a number of sites running your article, and an increase in targeted website traffic, for free!

Furthermore, once your article has been written and submitted to article directories, depending on the quality of the article directory, you can benefit from the same article for years down the line.

Article writing provides you with an opportunity to display your knowledge to others. Should you provide valuable information that readers find interesting, then you can benefit from two essential ways. Firstly the reader can directly visit your site to view the service or product that you have to offer, and secondly, the reader may wish to publish the article on their website as they'll feel it may provide good information for their own website visitors. This ultimately benefits all parties:

- Your article, with resource box containing your website link, is located on many websites. You are rewarded with website traffic and link popularity.

- The reader (publisher) that finds your article informative has free content to place on their website for visitors to read.

- The visitors to websites using your article, locate an interesting and informative article, which can lead them to more information (your website).

The power of article marketing is obvious, and if you are a website owner, you should certainly be using it to drive free targeted traffic to your website.

Thursday, October 8, 2009

Hey Buddy, Watch Where You're Pointing That Article

by Ken Nadreau and Hubert Daul

Article Marketing has really taken off lately. Virtually thousands of articles are written and submitted every single day. This is mostly due to Google AdSense and the search engine's keen interest in relevant content.

So everyone's creating high yielding content for their AdSense sites and building significant back links by submitting their articles to high ranking article directories.

Profits are being made, people are being instantly turned into experts in their field, and the search engines are totally loving the constant flow of new content they can show their customers.

But there's one definite way you could completely "blow" the whole thing for yourself, and unfortunately far too many people are doing it lately.

You see, the key factor that makes all of this work is relevance. The search engines want to know that when someone does a search through their system, they'll get exactly what they're looking for. It's what all this talk of changing algorithms are all about.

The search engines are on a quest to find the best way to provide the most relevant material for any specific queries put in front of them, and so they keep changing their algorithms to fulfill their goal.

All we have to do is make it as easy as possible for the search engines to find this specific relevance on our sites and in the articles we write, and we have a marriage made in heaven.

Now when we speak of relevance, there are a number of factors involved. Sure, if you're hoping to get your site listed a the top in the search engines for "baking cookies," your site better be all about baking cookies, and you'd better have a lot of content about it too.

But there's more to it than that.

Even the links on your site should be about baking cookies because the search engines take those into consideration as well when they judge your site's over all relevance. In fact, if your site is about baking cookies and you accept links from sites about car parts, you're actually hurting the relevance of your site and lowering your page ranking.

Keeping this in mind now, there's a seriously unfortunate habit a lot of article writers have gotten into. There are just so many articles being written and submitted to the article directories, that many aren't paying attention to where their articles are being posted.

Most article directories have category choices that separate the content of their sites into specific groupings. These groupings are seen by the search engines as individual "mother lodes" of content. But this true only if these groupings or categories are actually relevant to one specific topic.

Which is why article directory owners have to work so feverishly to maintain the integrity of their categories.

So if you're submitting articles to them just for sake of submitting, you're not only giving them more work, but you're actually wasting your time and working against the intended purpose of article submitting in the first place.

If your articles get posted into the wrong category, it won't help you because your back link will be in an unrelated place. Plus the value of the category will diminish due to your article about "car parts" being in a category about "baking cookies."

This problem has reached a critical point. Either those submitting articles will have to work at being more accurate in category choices, or the article directories will have get smarter so they can catch irrelevant articles before they ruin things for everyone.

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Wednesday, October 7, 2009

Article Marketing - General Facts

Article marketing is one of the proven traffic producing strategies. Article marketing also is and always has been one of the best ways a business owner can use to promote their website. If done properly Article marketing can be a fast and safe method to attract new customers to your websites. Article marketing allows you to post your content with an anchor text link to your site, on other webmasters sites, gaining your site valuable one way links.

Writing articles yourself isn’t necessarily difficult and they can vary in length and quality, depending on the article directories guidelines. You can write articles to share information on a subject or just to help in gaining links to your sites. Articles allow you to appear as a professional to an audience who are interested in the topic, but they also can help build high quality back links from content filled pages on other sites. Articles are separated in categories and sub-categories in order to easily find certain information the readers are looking for.

Writing and submitting articles to directories that have large amounts of traffic can generate increased traffic to your website, usually in a short amount of time. Writing your own articles and publishing them can be free or you can use a service to write and submit for you. The more articles you write and submit, means more website traffic and back links you will get. Other publishers and webmasters will start adding your article to their blogs and websites that can generate even more website traffic for you. The quality of the articles that you use will determine just how effective your marketing efforts will be in generating both links back to your web site and traffic.

Article marketing is the process of writing articles for the main purpose of including "anchor" links to your website. Article marketing is one of the easiest and most effective link building strategies in existence and is one of the most accepted ways to optimize your web site for the search engines. Article marketing can be a very powerful way to build your business and earn money on the World Wide Web.

Friday, October 2, 2009

Article Marketing: Getting Paid For Your Hard Work

If you are like me and you write articles for a living, then you know that you must get paid for all of your hard work. Payment can come through customers who have hired you to write, through pay per click advertising, or through banner or text ads you place on your site next to your articles. Regardless of your approach, a consistent and methodical plan is necessary to have in place in order to make a living for all of your hard work. Please continue reading for some helpful tips to help you survive in this highly competitive business.

Submit Freely. Much of the work posted online bearing my name is freely shared. I do not get paid for what I write. I look at article marketing as a joint partnership between me and the article directory. They get my articles for redistribution and I get healthy back links to my site. In addition, the article directory can make money off of ads that show up next to my articles such as Google AdSense or Yahoo! Publishing Network type ads. Furthermore, I get my name out there and can point potential customers to the article directories to show them how prolific a writer that I am.

Submit Jointly. Some of the articles I have posted online are for clients. They have my name on them as my name is more visible than their name. I write as a “contributing writer” but I am a freelancer, not an employer. I get paid for my work and they get some decent links.

Do Ghostwriting. The overwhelming number of articles I write are ghostwritten. In 2005, I submitted 450 articles to article directories, but another 1200 or so went directly to my clients. When I submit articles jointly, I retain the rights to having my name on the articles. When I ghost write, my customers get what I write and retain full rights to the articles. Guess who pays me more? Bring 'em on!

Bill Immediately. You can write like crazy for paying customers but still end up broke. How? By not billing customers immediately. Whether you use direct billing, Paypal, or an “agent” such as Guru, you are penniless until the first invoice is paid. Come up with a plan to get your money as soon as possible too. You don’t want to have to wait for weeks unless you like being in the credit business!

Keep Marketing. I have busy times I have slow times. During the slow times, I catch up on my paperwork and I write. During slow times I submit many articles to the article directories to keep my name out there. Regular submissions keep me “front and center” and help build up SEO for my site. Yes, I have my own site at www.thearticlewriter.com where most of my best work is featured. Not every article, but those articles where I have full rights to them and ones I want my customers to look at when they review my portfolio.

So, that’s it. Five simple tips to help you make a living from article marketing. If you are good at it, you will make a decent living writing for others. I doubt you will get rich unless article marketing ends up being a stepping stone to something else -- such as, writing your own Harry Potter style series of books!

Tuesday, September 29, 2009

Article Marketing: Breaking Free

As a prolific article writer I have been asked by some how I am able to generate so many quality articles in such a short period of time. Frankly, it isn’t always easy, but there are some things I would like to share with you in order that you may, perhaps, increase your production as I have. Increased production for you means additional and regular submissions resulting in greater exposure of your name on the world wide web. All of this should translate into more money for you, the chief reason for article marketing I might add.

In a seven month period this past year, I wrote over 400 articles that were submitted to various article directories on the internet. In addition, I wrote another 1100 articles for clients that were then delivered to them to publish on their own sites. These web content articles were all short, concise, and generally averaged below 250 words for each article. Most of my regular articles are typically 500 words in length with the rare article or two approaching 1500 words. Still, this achievement was no small feat for me, especially when the subject matter brought me into unfamiliar territory.

After much trial and error I have learned that the best way for me to keep my production high -- while at the same time delivering useful and interesting content -- meant that I had to streamline my operation. The following are some “tried and true” practices that I have put to the test and you can too.

Stick With What You Know -- I don’t mind writing on subjects that I have little knowledge about, but in doing so I can get bogged down by excess research time. If I am writing for a client, I charge accordingly once they are aware that I am writing in an area that is outside of my particular areas of expertise and they are still desiring to utilize my services. As far as submitting articles to the online directories, I purely keep my subject matter limited to a handful of areas where I shine.

Start, Then Stop -- There are times when I am in the midst of writing an article that I find myself unable to complete my undertaking due to a lack of information. If I cannot garner what I need right away, I put the unfinished article to the side until I obtain the information needed to complete the job. Let’s just say that I have a regular supply of “go-to” articles that I plan on finishing at a later time. I don’t get hung up on any one article, instead I move on and focus on the next. Overall, my production level stays high as I don’t let one article hamper my work flow.

Outlines, Everywhere -- Well, not exactly. Still, there are times when I am in between projects, but still in the writing mood [which for me is almost always!] Therefore, what I do to stay busy is to craft a list of article subjects or titles and then work on writing an outline or two or three…you get the picture! Some of these outlines have come in handy when a client requests a specific topic. I simply pull out the outline, expand on each of the points I already have listed, and I flesh out my article. Quickly and almost effortlessly a draft version is ready and sent out for my client’s review. At times I use the same technique for submitting work to the various article directories.

Be Consistent -- If you aren’t writing on a regular basis, getting started again can become much harder to do than if you were to write on a consistent basis. In the days before electronic fuel injection was standard equipment [guess which topic I write on chiefly?], a cold car could take long to warm up. Much like those particular automobiles of yesteryear you need a constant stream of fuel [articles] going to stay warm. The hotter you are, the more you will produce.

In all, article writing is an enjoyable task for some while it is laborious for others. As you write, do not overly concern yourself with style, grammar, punctuation, and verbiage as these are things you can massage once your draft is done. Break free of the article writing rut and get yourself into a working rhythm today. If you do, you will become a recognized and respected author in no time.

Wednesday, September 23, 2009

Article Marketing - A Newbies Guide To Article Marketing

Article marketing is one of the absolute basics of internet marketing. Having articles all over the internet is a marketing method which enables you to invest some time and effort right now and reap the benefits for years to come. This article will explore some of the advantages of article marketing and its subtleties in order to help internet marketers to use it to their best advantage.

Anyone who's been doing internet marketing for a while knows that writing articles is imperative to the success of one's online campaigns. Having articles in various article directories is a great way of providing links back to your site, thus building your site's popularity. When a page has many links back to it it helps to attain good positioning in the search engines. An article directory which has a high page rank is the best place to submit articles to as this helps to boost your page's rank.

Bear in mind that people take articles they enjoy and publish them in their ezines and on their websites, further providing you, the author, with more back links and publicity.

When you have articles of your own posted in article directories you can slowly establish your name as an expert in your niche. People will be more apt to trust your recommendations.

Although it may be tempting to write a bunch of articles in one day and submit them to a few directories, exercise caution with this. Why is that? Because Google is quite sensitive about a sudden surge in traffic to a link. Although we would all love a sudden surge in traffic, it may cause Google to de-index your site in order to look in to the reason for the sudden popularity of your site. It's better to submit articles every couple of days.

In the process of article marketing, don't submit an article that is already on your own website. It may be considered duplicate content and you don't want that! Google would consider the site which is higher ranking to be the originator of the article (the article directory) and your site's page rank may suffer.

Don't submit PLR articles without making changes!! There is so much PLR available today (free and otherwise) and it is very tempting to just grab it and use it. Don't do it. The purpose of these articles is to provide you with a basis for an article. Read it and rewrite it in your own words. Duplicate articles could be rejected by the article directories and the directories may just decide to ban your account.

Try to use good keywords in your article's title and also in the beginning of the first paragraph. Sprinkle your chosen keyword all over the article as well.

Most article directories allow you to use hyperlinks. For sophisticated and efficient article marketing try to use anchor text that relates to the keywords you are targeting. This will help you attain a better position in the SERP's (search engine result pages). If you are targeting the word "gardening tips" make sure to hyperlink to your website from each mention of the term in your article. This will help your gardening site be higher in the search results for the term "gardening tips".

Try to remember that people will be reading your article. Make it readable for them and don't just concentrate on the density of your keywords. If people don't enjoy reading the article, they won't bother reaching the end of it, which is where you will lead them to your site from the ever-important resource box!

In summary, article marketing is a very important, even critical, element of internet marketing. Every internet marketer should be making the effort to become proficient in article marketing and learning how to write decent quality articles in as little time as possible. It will bring in terrific long term results.

Happy writing!

Sunday, September 20, 2009

Article Marketing Doesn't Work

First let me explain article marketing for those that do not know what it is. Lets say your website is about widgets. You write an article on interesting ways people can use widgets.

In the footer of your article there is an author bio section. In the author bio section you place links to your website about widgets.

You submit that article to as many article directories as possible. You can use a service www.isnare.com ISnare.com who for two dollars per article will submit your article to hundreds of article directories.

Once you submit to all of those directories, remember the link in the author bio section, each of those directories is now a one-way inbound link.

Now none of those links is related to widgets, so they are not relative links, but they do still count for link popularity, just not as much as relative links do.

But the second reason that article directories exist is to provide free content to website owners. These website owners can take your article and use it as content for their website as long as they leave the links in the author bio section active and intact.

Article Marketing Doesn't Work. That is exactly what some old-time experienced SEO people are still saying. Yet, one of the clients I wrote articles for went from a link popularity of 1 to a link popularity of 457 in 8 days.

I received an email today from a client I wrote an article for on "Free Credit Repair" 3 days ago. He did a search in Google today for "Free Credit Repair" and the article was in the top 100. Tough category, but it was written 3 days ago and appears in Google for his search term with links to his website.

I can continue to provide dozens of examples where article marketing works and works fast. Once those articles are picked up by other websites besides the article directories, the real benefit comes.

Those websites that pick up and use the widget articles as content for their websites would not use the article if it were not related to their own topic, which means related to widgets in this case. That means relative one-way inbound links for your website.

If you have no use for quick link popularity and relative one-way inbound links to your website, then article marketing is not for you.

Saturday, September 19, 2009

Article Marketing - A Powerful Tool

Article marketing has many benefits which may include establishing yourself as an Author, lead generation, more traffic to your web site, improved search engine position and is becoming a necessary tool for doing business on the World Wide Web. Article marketing has become a proven strategy for raising your link popularity. It can also be a cheap way to compete with larger companies in your field.

It's best to write on topics that are closely related to your business type, while making sure that the article provides good content for the reader, no one wants to read a sales page. Every article that you write will need a resource box section that will contain your sales info including an (anchor text) link or two pointing to your Web site. You could have a terrific product and a wonderful sales strategy, but without the targeted traffic your online business could be going no-where.

You can take advantage of a ton of free article submission sites on the internet, where you can submit your articles for free, some also offer software and services to help in the process. Once approved, the sites will make your articles available for distribution and publication to ezines, webmasters etc... Now there is no more need to beg for reciprocal link exchanges, pay for text links, or spend hours posting free ads to link farms that no one will read anyway. Articles, written yourself, are becoming the fastest and cheapest way to see results from your efforts.

When done properly, article marketing can be a very powerful tool to drive loads of targeted traffic to your web site. Whether your business is brand new or you have been in business for a while, you can gain new customers from marketing your own articles. To be the most effective, article marketing should just be part of a larger, more comprehensive SEO strategy. Remember, the goal of successful marketing is increased business and most importantly profit and this can be achieved with the help of article marketing.

Friday, September 18, 2009

Get All That Your Words Are Worth With Article Submissions

Article directories have been around for years, offering content and information for webmasters, ezine writers and email newsletters. The benefits of submitting your writing to article directories are easy enough to understand:

1. You trade on your credibility as an expert – and increase it at the same time. When you write a short, informative piece about your business, your author’s biography gives you credibility – you know what you’re talking about because it’s what you do for a living. When your article is published on an independent web site like an article directory, though, your credibility increases – you’re now recognized as an expert by others. That encourages others to republish your article – and give you yet more credibility.
2. You leverage the popularity of the article submission site to boost the visibility of your article – with a link back to your web site. A link to your site from one of the most popular article directories can give your web site traffic a substantial boost.
3. By making your article available for reprinting (as long as the author’s information with the link to your web site remains intact), you increase the visibility and the link popularity of your web site even further.
4. If your article is picked up by a newsletter or ezine publisher, the link to your website goes out to potentially tens of thousands of people.

The end result is more traffic to your web site and more credibility, trust and sales for your company.

The down side is that it takes precious time – and your time is a valuable commodity. Submitting your article by hand to even a dozen of the hundreds of article directories and ezine publishers can take several hours. Every directory service has unique formatting requirements. Some allow links in the article body – others only allow them in the resource box. Some allow you to use HTML to accent important points; others will only accept plain text. If you count those hours at your own rate of pay, your ‘free’ advertising could end up costing you a whole lot more than you expected.

The Easy Way To Make Your Words Work For You
The answer is to take one of two easy ways out – article submission services and article submission tools. Either one will simplify the process of getting your words out there where others can pick them up and spread the word about your company.

- Article Submission Tools
You can purchase software that will do the actual submission for you. You’ll still need to configure the software to some degree, but once you have your article set up and your list of article directories set up, the actual submission process is as simple as clicking on a button.

- Article Submission Services
Article submissions services will submit your article for you at a set price per article. The best will cull the list of article directories and publishers to find the ones that will give your article the most visibility and submit it by hand to make sure that everything is done right. The personal touch can make the difference in whether an article is accepted on the first try – or at all. All you need to do is send them your articles – they’ll do the rest.

Whether you choose automation or the personal touch, you’ll find that the process of submitting your article to all the best directories is incredibly simple. Your company will reap the benefits of everything your words are worth.

Wednesday, September 16, 2009

Article Marketing: Head Start Your Business

It is easy to win a race and be on top but the same saying does not go with keeping yourself at the top. Having a head start in the business of Article Marketing would require dedication and skill. Aside from persevering in the market, you must be in the know of what makes other article marketers fail and devise of ways to avoid it.

Failure in article marketing is not new. Many have tried and many were beat. Where did they go wrong? Perhaps, they had the wrong audiences targeted. Maybe they didn’t make articles that were good enough. There are a lot of reasons. However, when businesses fail in Article Marketing, several crucial factors can be pinpointed.

The greatest evil in Article Marketing is plagiarism. The issue has long been addressed but hasn’t been avoided as well as it should have been. Let it be known that plagiarism is illegal worldwide and several technologies have been created to quickly identify plagiarized work. Subsequently, if your article is found to be plagiarized, search engines would give you a low rank, hence traffic to your site will be minimized. To some extent, your articles and other entries may be deleted and you will not benefit as much from your endeavor, or worse, not benefit at all.

There are surefire ways to avoid plagiarism. If you want to write an article about a certain topic, you start of by researching for common contents. The most favored site for research is of course, through the Internet. Once you have found the articles you want to use, instead of copying and pasting them on your empty document right away, take time to read the article first. Make sure you understand what the articles say, highlight point s you agree with and want to address in your own article. You may also want to bullet or summarize the article you have read. In this way, it is ensured that you won’t have a plagiarized product. The next step would be to write in your own words, what you have understood from the research you’ve done. Do incorporate the important facts you’ve discovered in the articles that you’ve read but make sure that they are still written in your own words.

In Article Marketing, originality may just very well lead you to success. This is because search engines that analyze your work and find no discrepancies with regards to plagiarism or duplication then the rank they will give you would be higher. What is the advantage of a higher rank? Not only will it generate traffic, it would also lower the cost of the pay-per-click of your article or website.

Another factor that usually leads to failure in the domain of Article Marketing is the failure to write enough articles of interest. Many of those who start out in Article Marketing usually begin with just a few articles and think that that is it. But it is not it, because a few articles would not accomplish a name or even a reputation for your business. You have to write as many articles as you can. Though tiring, it is very well worth it.

The job of having to write articles may be made easy by writing topics of your own interest. Choose products to advertise whose interests are similar to your own and who you know so much about. The greater the interest and the greater the body of knowledge you hold for one particular topic, and then there will be no limit to what you can write.

Failure of your articles to be exposed would also result to the failure of your business. If you do not expose your articles to as many consumers as possible, your bank account would not change a cent. The lesser consumers you have, the lesser your rank will be and you will be lost among other business in line for Article Marketing. You will have to work hard for your articles to be circulated. This can be done through article directories, link partners, forum sites, newsletters, the approaches are not at all limited, what with the capacity of the Web to reach different audiences. If the means are not limited, then you should not limit yourself as well. Explore what other ways can ensure the distribution of your articles, this just has to be done in order to survive in the business.

Frankly the most important factor of all that lead to most business fading out in the area of Article Marketing is the failure to stay long in the race. Many have succeeded, so why should followers fail? Longevity is one factor that will contribute to the success you will experience in Article Marketing. Let’s face the facts, traffic is generated for a period of time and may even go as long as years to wait. Profits would depend on the traffic you generate, as your traffic steadily increases, your profit would also steadily increase.

Like any other business, whether online or outside the World Wide Web, much has to be invested in order for it to succeed. If you are willing to work hard and have faith in what you do, then you have a greater chance of avoiding these pitfalls in Article Marketing.

Monday, September 14, 2009

Article Marketing Part 1 - Content Is Still King

Since the beginning, you've been told that "Content Is King" but there are so many website owners - who have been trying to win the search engine battles - ignore the rules and try to be 'smart'. They used software and tools to trick the search engines to get their websites indexed highly but only to find out that their websites were banned a month later.

Don't get me wrong! There are actually some legitimate tools that can help you get your websites ranked higher. People pay a hundred dollars or more just to own them. That is fine as long as it works and does not violate the criteria search engines are looking for on a website.

But why are they doing it?

For an obvious reason, I guess - to get as much traffic possible to their websites, which in turn produces more revenue to the website owners.

And then, there are really smart marketers who go by the "Content Is King" rules and are really winning the search engine games day by day. These marketers use words to turn into traffic. With a single 500-word article, within time, they can create hundreds of backlinks to their websites – resulting in more web traffic, more sales, and more profits. Then, they write one more article, and some more.

That's right – we call them article marketers. You can see their names when you search a keyword and their articles appear on the main page of the search engine. You click on the links and their articles come up.

Now let me tell you a little secret. These marketers don't write these articles and post them only on their websites.

First, they write these articles and at the same time allow others to reprint them for free. That makes you able to forward these articles to other people and these other people can also forward to more people provided the content of the articles are not changed or modified. In short, these articles are viral.

Second, they submit these articles to various article directories and online publishers to get maximum exposure. The more publishers they can find, the more audience they can reach. Thus, the more sales they can make.

Think about it. If the pros are doing it and they are getting tons of traffic and sales, then you too can have the same privilege - only if you follow their steps.

Wouldn't you want to generate sales without having to pay a single red cent?

If the answer is a resounding 'yes', then consider article marketing seriously.

Articles Marketing

Sunday, October 18, 2009

How to Get Spidered and Indexed Fast by the Search Engines

Friday, October 9, 2009

Free Viral Traffic From Article Marketing

Thursday, October 8, 2009

Hey Buddy, Watch Where You're Pointing That Article

Wednesday, October 7, 2009

Article Marketing - General Facts

Friday, October 2, 2009

Article Marketing: Getting Paid For Your Hard Work

Tuesday, September 29, 2009

Article Marketing: Breaking Free

Wednesday, September 23, 2009

Article Marketing - A Newbies Guide To Article Marketing

Sunday, September 20, 2009

Article Marketing Doesn't Work

Saturday, September 19, 2009

Article Marketing - A Powerful Tool

Friday, September 18, 2009

Get All That Your Words Are Worth With Article Submissions

Wednesday, September 16, 2009

Article Marketing: Head Start Your Business

Monday, September 14, 2009

Article Marketing Part 1 - Content Is Still King

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